Brevo and Sendinblue are essentially the same platform—Sendinblue rebranded to Brevo in 2022. Both offer comprehensive CRM and multi-channel marketing capabilities with generous free tiers supporting up to 100,000 contacts. If you're evaluating either tool, you're really looking at the same solution under different names.
| Feature | Brevo | Sendinblue |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $25/mo | $25/mo |
| Free Trial | ✗ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✗ | ✗ |
| Visual Workflow Builder | ✗ | ✗ |
| Landing Pages | ✗ | ✗ |
| Built-in CRM | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✗ | ✗ |
| Transactional Email | ✓ | ✓ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✗ | ✓ |
| Live Chat | ✓ | ✓ |
| Phone Support | ✗ | ✗ |
Brevo is the newer branding of the same platform that was formerly called Sendinblue. They offer identical features and pricing. Brevo should be your choice if you're new to the platform, as it represents the actively maintained version with the latest updates and support.
Both platforms have identical pricing: free tier for up to 100,000 contacts and paid plans starting at $25/month. There is no cost difference between them, as they're the same service under different names.
There's no need to switch—Sendinblue has already transitioned to Brevo. If you're using Sendinblue, you're already on the Brevo platform. Your account, data, and features remain the same; only the branding and interface have been updated to Brevo.