Both MailerLite and Brevo offer freemium email marketing platforms with generous free tiers, but they cater to different needs. MailerLite excels at simplicity and landing pages for small businesses, while Brevo is an all-in-one CRM suite with SMS, WhatsApp, and transactional email capabilities. Your choice depends on whether you need a focused email tool or a broader marketing and CRM platform.
| Feature | Brevo | MailerLite |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $25/mo | $9/mo |
| Free Trial | ✗ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✗ | ✓ |
| Visual Workflow Builder | ✗ | ✗ |
| Landing Pages | ✗ | ✓ |
| Built-in CRM | ✓ | ✗ |
| SMS Marketing | ✓ | ✗ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✗ | ✓ |
| Transactional Email | ✓ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✗ | ✓ |
| Live Chat | ✓ | ✗ |
| Phone Support | ✗ | ✗ |
MailerLite is best for small businesses and freelancers on a budget.
Try MailerLite Free →Neither is objectively better—it depends on your needs. MailerLite excels in simplicity and has better ratings for beginner-friendliness, making it ideal for small businesses focused purely on email marketing. Brevo is better if you need a comprehensive CRM and multi-channel marketing platform with SMS and WhatsApp integration.
MailerLite has a lower paid entry point at $9/month versus Brevo's $25/month. However, Brevo offers a dramatically larger free tier (100,000 vs 1,000 subscribers), making it more cost-effective for businesses that remain on the free plan or have large subscriber lists.
Yes, both platforms allow you to export your subscriber lists and contact data. You should plan your migration carefully, testing your automation workflows and templates in MailerLite before fully switching over to ensure continuity in your campaigns.