Mailchimp and Brevo are two of the most popular email marketing platforms, but they serve different needs and audiences. Mailchimp excels at simplicity for beginners and small businesses, while Brevo offers more advanced features like SMS, WhatsApp, and CRM capabilities. This comparison will help you determine which platform aligns best with your marketing goals.
| Feature | Brevo | Mailchimp |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $25/mo | $13/mo |
| Free Trial | ✗ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✗ | ✓ |
| Visual Workflow Builder | ✗ | ✗ |
| Landing Pages | ✗ | ✓ |
| Built-in CRM | ✓ | ✗ |
| SMS Marketing | ✓ | ✗ |
| A/B Testing | ✗ | ✓ |
| E-commerce Integration | ✗ | ✗ |
| Transactional Email | ✓ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✗ | ✓ |
| Live Chat | ✓ | ✗ |
| Phone Support | ✗ | ✗ |
Neither is objectively "better"—it depends on your needs. Mailchimp is better for beginners seeking simplicity, while Brevo is better for businesses needing multi-channel marketing, CRM, and transactional email capabilities. Brevo offers more advanced features and significantly higher customer satisfaction ratings.
Mailchimp starts at $13/month compared to Brevo's $25/month, making Mailchimp cheaper for paid plans. However, Brevo's free tier accommodates 100,000 contacts versus Mailchimp's 500, making Brevo substantially more cost-effective for growing businesses staying on the free plan.
Yes, both platforms allow you to export your contact lists and email campaigns. Most email marketing tools support CSV exports, making migration relatively straightforward. However, custom automations and advanced configurations may require manual rebuilding in your new platform.