ConvertKit and Brevo are both popular email marketing platforms offering freemium models, but they serve different audiences. ConvertKit focuses on creators and course sellers with creator-centric features, while Brevo offers a broader all-in-one CRM suite with multi-channel marketing capabilities. This comparison will help you determine which platform aligns best with your marketing goals.
| Feature | Brevo | ConvertKit |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $25/mo | $29/mo |
| Free Trial | ✗ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✗ | ✓ |
| Visual Workflow Builder | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Built-in CRM | ✓ | ✗ |
| SMS Marketing | ✓ | ✗ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✗ | ✓ |
| Transactional Email | ✓ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✗ | ✓ |
| Live Chat | ✓ | ✗ |
| Phone Support | ✗ | ✗ |
Neither is objectively 'better'—it depends on your needs. ConvertKit excels for creators and course sellers with its specialized features and beginner-friendly interface, while Brevo is superior for businesses needing multi-channel marketing, transactional email, and CRM functionality. ConvertKit has better creator-focused tools; Brevo has broader business capabilities.
Brevo has a slight price advantage starting at $25/month versus ConvertKit's $29/month. More significantly, Brevo's free tier supports 100,000 subscribers compared to ConvertKit's 1,000, making Brevo dramatically more cost-effective for growing audiences before you pay. For paid plans, the difference is minimal.
Yes, both platforms support subscriber list exports, allowing you to migrate your contacts. However, you'll lose any advanced automations or multi-channel sequences unique to Brevo. Most users can export CSV files from Brevo and import them into ConvertKit without major issues, though you may need to manually recreate complex workflows.