Brevo vs Mailgun: Side-by-Side Comparison (2025)

Choosing between Brevo and Mailgun comes down to your specific use case. Brevo is built for transactional email and multi-channel marketing, while Mailgun targets developers sending transactional and bulk email via API.

Quick Verdict

Overall winner
Brevo
Better pricing
Mailgun
More features
Brevo
For beginners
Brevo
E-commerce
Brevo

Feature Comparison

Feature Brevo Mailgun
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$25/mo$15/mo
Free Trialโœ—โœ“
โš™๏ธ Features
Email Automationโœ—โœ—
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ—โœ—
Built-in CRMโœ“โœ—
SMS Marketingโœ“โœ—
A/B Testingโœ—โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ“
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ—โœ“
Live Chatโœ“โœ—
Phone Supportโœ—โœ—
Brevo
โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5
Mailgun
โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5
Our verdict

Brevo is best for transactional email and multi-channel marketing.

Try Brevo Free โ†’
Our verdict

Mailgun is best for developers sending transactional and bulk email via API.

Try Mailgun Free โ†’

Which Should You Choose?

Choose Brevo ifโ€ฆ

  • You are primarily focused on transactional email and multi-channel marketing
  • You value email campaigns
  • You prefer freemium pricing
Try Brevo โ†’

Choose Mailgun ifโ€ฆ

  • You are primarily focused on developers sending transactional and bulk email via API
  • You value email api
  • You prefer freemium pricing
Try Mailgun โ†’

Frequently Asked Questions

Is Brevo better than Mailgun?

It depends on your use case. Brevo wins for transactional email and multi-channel marketing, while Mailgun is stronger for developers sending transactional and bulk email via API.

Which is cheaper, Brevo or Mailgun?

Mailgun starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Mailgun to Brevo?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.