Both Brevo and Klaviyo are established email marketing platforms founded in 2012, but they serve different business needs. Brevo excels as an all-in-one CRM with multi-channel capabilities, while Klaviyo specializes in e-commerce automation. Understanding their key differences will help you choose the right tool for your marketing strategy.
| Feature | Brevo | Klaviyo |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $25/mo | $45/mo |
| Free Trial | ✗ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✗ | ✓ |
| Visual Workflow Builder | ✗ | ✓ |
| Landing Pages | ✗ | ✗ |
| Built-in CRM | ✓ | ✗ |
| SMS Marketing | ✓ | ✓ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✗ | ✓ |
| Transactional Email | ✓ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✗ | ✓ |
| Live Chat | ✓ | ✗ |
| Phone Support | ✗ | ✗ |
It depends on your needs. Brevo is better for businesses wanting an affordable all-in-one platform with multi-channel capabilities and a generous free tier. Klaviyo is superior for e-commerce brands needing specialized features like predictive analytics and deep Shopify integration. Both have strong ratings, so the choice should align with your specific use case.
Brevo is significantly cheaper overall. Its free tier supports up to 100,000 subscribers with no limitations, while Klaviyo's free tier caps at 500 subscribers. Paid plans start at $25/month for Brevo versus $45/month for Klaviyo, making Brevo the more budget-friendly option for most businesses.
Yes, you can migrate from Klaviyo to Brevo. Both platforms support standard data export formats and integrations. Brevo offers customer support to help with migrations, though you should plan the transition carefully to maintain your email list segmentation and automation workflows during the switch.