Choosing between Brevo and Klaviyo comes down to your specific use case. Both are legitimate email marketing platforms, but they serve different audiences. Brevo is built for transactional email and multi-channel marketing, while Klaviyo targets e-commerce brands on Shopify or WooCommerce. This comparison covers the key differences so you can decide quickly.
| Feature | Brevo | Klaviyo |
|---|---|---|
| Starting price | $25/mo | $45/mo |
| Free plan | Yes | Yes |
| Best for | Transactional Email And Multi-Channel Marketing | E-Commerce Brands On Shopify Or Woocommerce |
| Free subscriber limit | 100000 | 500 |
| G2 rating | 4.5 | 4.6 |
It depends on your use case. Brevo wins for transactional email and multi-channel marketing, while Klaviyo is stronger for e-commerce brands on Shopify or WooCommerce. Neither is objectively better — the right choice depends on your specific needs.
Brevo starts at a lower price point ($25/mo vs $45/mo). However, pricing scales with subscriber count, so the total cost depends on your list size.
Yes, switching from Klaviyo to Brevo is possible. Most platforms support CSV import/export for subscriber lists. Plan for some time to recreate automations and templates, as these rarely transfer directly between platforms.