Brevo vs HubSpot: Side-by-Side Comparison (2025)

Choosing between Brevo and HubSpot comes down to your specific use case. Brevo is built for transactional email and multi-channel marketing, while HubSpot targets businesses that want email and CRM in one platform.

Quick Verdict

Overall winner
Brevo
Better pricing
HubSpot
More features
HubSpot
For beginners
Brevo
E-commerce
Brevo

Feature Comparison

Feature Brevo HubSpot
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$25/mo$15/mo
Free Trialโœ—โœ“
โš™๏ธ Features
Email Automationโœ—โœ“
Visual Workflow Builderโœ—โœ“
Landing Pagesโœ—โœ“
Built-in CRMโœ“โœ“
SMS Marketingโœ“โœ—
A/B Testingโœ—โœ“
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ—โœ“
Live Chatโœ“โœ“
Phone Supportโœ—โœ“
Brevo
โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5
HubSpot
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
Our verdict

Brevo is best for transactional email and multi-channel marketing.

Try Brevo Free โ†’
Our verdict

HubSpot is best for businesses that want email and CRM in one platform.

Try HubSpot Free โ†’

Which Should You Choose?

Choose Brevo ifโ€ฆ

  • You are primarily focused on transactional email and multi-channel marketing
  • You value email campaigns
  • You prefer freemium pricing
Try Brevo โ†’

Choose HubSpot ifโ€ฆ

  • You are primarily focused on businesses that want email and CRM in one platform
  • You value drag-drop editor
  • You prefer freemium pricing
Try HubSpot โ†’

Frequently Asked Questions

Is Brevo better than HubSpot?

It depends on your use case. Brevo wins for transactional email and multi-channel marketing, while HubSpot is stronger for businesses that want email and CRM in one platform.

Which is cheaper, Brevo or HubSpot?

HubSpot starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from HubSpot to Brevo?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.