Brevo vs Ghost: Side-by-Side Comparison (2025)

Choosing between Brevo and Ghost comes down to your specific use case. Brevo is built for transactional email and multi-channel marketing, while Ghost targets writers and creators running paid newsletter businesses.

Quick Verdict

Overall winner
Brevo
Better pricing
Ghost
More features
Brevo
For beginners
Brevo
E-commerce
Brevo

Feature Comparison

Feature Brevo Ghost
๐Ÿ’ฐ Pricing
Free Planโœ“โœ—
Starting Price$25/mo$9/mo
Free Trialโœ—โœ—
โš™๏ธ Features
Email Automationโœ—โœ—
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ—โœ—
Built-in CRMโœ“โœ—
SMS Marketingโœ“โœ—
A/B Testingโœ—โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ“
Remove Brandingโœ—โœ“
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ—โœ“
Live Chatโœ“โœ—
Phone Supportโœ—โœ—
Brevo
โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5
Ghost
โ˜…โ˜…โ˜…โ˜…โ˜† 4.1/5
Our verdict

Brevo is best for transactional email and multi-channel marketing.

Try Brevo Free โ†’
Our verdict

Ghost is best for writers and creators running paid newsletter businesses.

Try Ghost Free โ†’

Which Should You Choose?

Choose Brevo ifโ€ฆ

  • You are primarily focused on transactional email and multi-channel marketing
  • You value email campaigns
  • You prefer freemium pricing
Try Brevo โ†’

Choose Ghost ifโ€ฆ

  • You are primarily focused on writers and creators running paid newsletter businesses
  • You value newsletter
  • You prefer flat-rate pricing
Try Ghost โ†’

Frequently Asked Questions

Is Brevo better than Ghost?

It depends on your use case. Brevo wins for transactional email and multi-channel marketing, while Ghost is stronger for writers and creators running paid newsletter businesses.

Which is cheaper, Brevo or Ghost?

Ghost starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Ghost to Brevo?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.