Brevo and Drip are both established email marketing platforms, but they serve different audiences and use cases. Brevo offers a freemium all-in-one CRM suite with multi-channel capabilities, while Drip specializes in e-commerce automation with deep store integrations. Choosing between them depends on your budget, business type, and feature requirements.
| Feature | Brevo | Drip |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✗ |
| Starting Price | $25/mo | $39/mo |
| Free Trial | ✗ | ✗ |
| ⚙️ Features | ||
| Email Automation | ✗ | ✓ |
| Visual Workflow Builder | ✗ | ✓ |
| Landing Pages | ✗ | ✗ |
| Built-in CRM | ✓ | ✗ |
| SMS Marketing | ✓ | ✓ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✗ | ✓ |
| Transactional Email | ✓ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✗ | ✓ |
| Live Chat | ✓ | ✗ |
| Phone Support | ✗ | ✗ |
It depends on your needs. Brevo excels for businesses needing a free tier and multi-channel marketing, while Drip is superior for e-commerce-specific automation and revenue attribution. Brevo has higher overall ratings on G2 and Trustpilot, but Drip's features are more specialized for online stores.
Brevo is significantly cheaper, offering a robust free tier supporting 100,000 contacts with no payment required. Drip has no free tier and starts at $39/month. If you need paid features, Brevo's paid plans begin at $25/month compared to Drip's $39/month minimum.
Yes, both platforms typically support contact list exports and integrations with third-party migration tools. However, Drip's e-commerce-specific automation workflows may not have direct equivalents in Brevo, so you may need to reconfigure some automations. It's recommended to plan your migration carefully to avoid losing campaign data.