Brevo vs Campaign Monitor: Side-by-Side Comparison (2025)

Choosing between Brevo and Campaign Monitor comes down to your specific use case. Both are legitimate email marketing platforms, but they serve different audiences. Brevo is built for transactional email and multi-channel marketing, while Campaign Monitor targets agencies and teams managing multiple brands. This comparison covers the key differences so you can decide quickly.

Quick Verdict

Overall winner
Brevo
Better pricing
Campaign Monitor
More features
Brevo
For beginners
Brevo
E-commerce
Brevo

Feature Comparison

FeatureBrevoCampaign Monitor
Starting price$25/mo$11/mo
Free planYesNo
Best forTransactional Email And Multi-Channel MarketingAgencies And Teams Managing Multiple Brands
Free subscriber limit100000N/A
G2 rating4.54.1

Which Should You Choose?

Choose Brevo if...

  • You are primarily focused on transactional email and multi-channel marketing
  • You value email campaigns
  • You prefer freemium pricing
Try Brevo โ†’

Choose Campaign Monitor if...

  • You are primarily focused on agencies and teams managing multiple brands
  • You value template builder
  • You prefer paid pricing
Try Campaign Monitor โ†’

Frequently Asked Questions

Is Brevo better than Campaign Monitor?

It depends on your use case. Brevo wins for transactional email and multi-channel marketing, while Campaign Monitor is stronger for agencies and teams managing multiple brands. Neither is objectively better โ€” the right choice depends on your specific needs.

Which is cheaper, Brevo or Campaign Monitor?

Campaign Monitor starts at a lower price point ($11/mo vs $25/mo). However, pricing scales with subscriber count, so the total cost depends on your list size.

Can I switch from Campaign Monitor to Brevo?

Yes, switching from Campaign Monitor to Brevo is possible. Most platforms support CSV import/export for subscriber lists. Plan for some time to recreate automations and templates, as these rarely transfer directly between platforms.