Brevo vs AWeber: Complete Comparison for 2025

Both Brevo and AWeber are established email marketing platforms with free tiers, but they serve different audiences and use cases. Brevo positions itself as an all-in-one CRM suite with multi-channel capabilities, while AWeber focuses on simplicity for bloggers and solopreneurs. This comparison will help you determine which platform better matches your business needs and budget.

Quick Verdict

Overall winner
Brevo
Better pricing
AWeber
More features
Brevo
For beginners
AWeber
E-commerce
Brevo

Feature Comparison

Feature AWeber Brevo
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$15/mo$25/mo
Free Trialโœ“โœ—
โš™๏ธ Features
Email Automationโœ“โœ—
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ“โœ—
Built-in CRMโœ—โœ“
SMS Marketingโœ—โœ“
A/B Testingโœ—โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ—โœ“
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ—
Live Chatโœ“โœ“
Phone Supportโœ“โœ—
AWeber
โ˜…โ˜…โ˜…โ˜…โ˜† 4.2/5
Brevo
โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5
Our verdict

AWeber is best for bloggers and solopreneurs wanting simplicity in their email marketing.

Try AWeber Free โ†’
Our verdict

Brevo is best for transactional email and multi-channel marketing.

Try Brevo Free โ†’

Which Should You Choose?

Choose AWeber ifโ€ฆ

  • You need multi-channel marketing (email, SMS, WhatsApp, live chat) in one platform
  • You're sending transactional emails and need a reliable API solution
  • You want to keep 100,000 free subscribers without upgrading immediately
  • You need built-in CRM functionality alongside email marketing
Try AWeber โ†’

Choose Brevo ifโ€ฆ

  • You're a blogger or solopreneur seeking a simple, easy-to-use email platform
  • You want the lowest entry price point at $15/month for paid plans
  • You need RSS-to-email automation for content distribution
  • You prefer a more focused, specialized email marketing tool
Try Brevo โ†’

Frequently Asked Questions

Is Brevo better than AWeber?

It depends on your needs. Brevo is superior for businesses requiring multi-channel marketing (SMS, WhatsApp, live chat) and transactional emails, making it better for ecommerce and larger operations. AWeber excels at simplicity and is ideal for bloggers and solopreneurs who want straightforward email marketing without extra features.

Which is cheaper, Brevo or AWeber?

AWeber has a lower entry price at $15/month for paid plans compared to Brevo's $25/month. However, Brevo's free tier supports 100,000 subscribers versus AWeber's 500, making Brevo more cost-effective if you're staying on the free plan for a growing audience.

Can I switch from AWeber to Brevo?

Yes, both platforms allow you to export your contact lists and email campaigns. Most email marketing tools, including Brevo, have import features to help you migrate your subscriber data. Always verify your data format compatibility and test the migration with a small segment first to ensure accuracy.