HubSpot vs Zoho Campaigns: Side-by-Side Comparison (2025)

Choosing between HubSpot and Zoho Campaigns comes down to your specific use case. HubSpot is built for businesses that want email and CRM in one platform, while Zoho Campaigns targets Zoho users and budget-conscious businesses.

Quick Verdict

Overall winner
HubSpot
Better pricing
Zoho Campaigns
More features
HubSpot
For beginners
HubSpot
E-commerce
HubSpot

Feature Comparison

Feature HubSpot Zoho Campaigns
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$15/mo$4/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ“
Visual Workflow Builderโœ“โœ—
Landing Pagesโœ“โœ—
Built-in CRMโœ“โœ“
SMS Marketingโœ—โœ—
A/B Testingโœ“โœ“
E-commerce Integrationโœ—โœ—
Transactional Emailโœ—โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ“โœ“
Phone Supportโœ“โœ“
HubSpot
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
Zoho Campaigns
โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5
Our verdict

HubSpot is best for businesses that want email and CRM in one platform.

Try HubSpot Free โ†’
Our verdict

Zoho Campaigns is best for Zoho users and budget-conscious businesses looking for a simple email marketing solution with automation and CRM integration.

Try Zoho Campaigns Free โ†’

Which Should You Choose?

Choose HubSpot ifโ€ฆ

  • You are primarily focused on businesses that want email and CRM in one platform
  • You value drag-drop editor
  • You prefer freemium pricing
Try HubSpot โ†’

Choose Zoho Campaigns ifโ€ฆ

  • You are primarily focused on Zoho users and budget-conscious businesses
  • You value drag-drop editor
  • You prefer freemium pricing
Try Zoho Campaigns โ†’

Frequently Asked Questions

Is HubSpot better than Zoho Campaigns?

It depends on your use case. HubSpot wins for businesses that want email and CRM in one platform, while Zoho Campaigns is stronger for Zoho users and budget-conscious businesses.

Which is cheaper, HubSpot or Zoho Campaigns?

Zoho Campaigns starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Zoho Campaigns to HubSpot?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.