Choosing between Mailchimp and HubSpot comes down to your specific use case. Mailchimp is built for beginners and small businesses, while HubSpot targets businesses that want email and CRM in one platform.
| Feature | HubSpot | Mailchimp |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $15/mo | $13/mo |
| Free Trial | ✓ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✓ |
| Visual Workflow Builder | ✓ | ✗ |
| Landing Pages | ✓ | ✓ |
| Built-in CRM | ✓ | ✗ |
| SMS Marketing | ✗ | ✗ |
| A/B Testing | ✓ | ✓ |
| E-commerce Integration | ✗ | ✗ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✓ | ✗ |
| Phone Support | ✓ | ✗ |
HubSpot is best for businesses that want email and CRM in one platform.
Try HubSpot Free →It depends on your use case. Mailchimp wins for beginners and small businesses, while HubSpot is stronger for businesses that want email and CRM in one platform.
Mailchimp starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.
Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.