MailerLite vs HubSpot: Side-by-Side Comparison (2025)

Choosing between MailerLite and HubSpot comes down to your specific use case. MailerLite is built for small businesses and freelancers on a budget, while HubSpot targets businesses that want email and CRM in one platform.

Quick Verdict

Overall winner
MailerLite
Better pricing
MailerLite
More features
HubSpot
For beginners
MailerLite
E-commerce
MailerLite

Feature Comparison

Feature HubSpot MailerLite
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$15/mo$9/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ“
Visual Workflow Builderโœ“โœ—
Landing Pagesโœ“โœ“
Built-in CRMโœ“โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ“โœ—
E-commerce Integrationโœ—โœ“
Transactional Emailโœ—โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ“โœ—
Phone Supportโœ“โœ—
HubSpot
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
MailerLite
โ˜…โ˜…โ˜…โ˜…โ˜† 4.6/5
Our verdict

HubSpot is best for businesses that want email and CRM in one platform.

Try HubSpot Free โ†’
Our verdict

MailerLite is best for small businesses and freelancers on a budget.

Try MailerLite Free โ†’

Which Should You Choose?

Choose HubSpot ifโ€ฆ

  • You are primarily focused on small businesses and freelancers on a budget
  • You value drag-drop editor
  • You prefer freemium pricing
Try HubSpot โ†’

Choose MailerLite ifโ€ฆ

  • You are primarily focused on businesses that want email and CRM in one platform
  • You value drag-drop editor
  • You prefer freemium pricing
Try MailerLite โ†’

Frequently Asked Questions

Is MailerLite better than HubSpot?

It depends on your use case. MailerLite wins for small businesses and freelancers on a budget, while HubSpot is stronger for businesses that want email and CRM in one platform.

Which is cheaper, MailerLite or HubSpot?

MailerLite starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from HubSpot to MailerLite?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.