HubSpot vs Mailgun: Side-by-Side Comparison (2025)

Choosing between HubSpot and Mailgun comes down to your specific use case. HubSpot is built for businesses that want email and CRM in one platform, while Mailgun targets developers sending transactional and bulk email via API.

Quick Verdict

Overall winner
HubSpot
Better pricing
HubSpot
More features
HubSpot
For beginners
HubSpot
E-commerce
HubSpot

Feature Comparison

Feature HubSpot Mailgun
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$15/mo$15/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ—
Visual Workflow Builderโœ“โœ—
Landing Pagesโœ“โœ—
Built-in CRMโœ“โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ“โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ—โœ“
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ“โœ—
Phone Supportโœ“โœ—
HubSpot
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
Mailgun
โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5
Our verdict

HubSpot is best for businesses that want email and CRM in one platform.

Try HubSpot Free โ†’
Our verdict

Mailgun is best for developers sending transactional and bulk email via API.

Try Mailgun Free โ†’

Which Should You Choose?

Choose HubSpot ifโ€ฆ

  • You are primarily focused on businesses that want email and CRM in one platform
  • You value drag-drop editor
  • You prefer freemium pricing
Try HubSpot โ†’

Choose Mailgun ifโ€ฆ

  • You are primarily focused on developers sending transactional and bulk email via API
  • You value email api
  • You prefer freemium pricing
Try Mailgun โ†’

Frequently Asked Questions

Is HubSpot better than Mailgun?

It depends on your use case. HubSpot wins for businesses that want email and CRM in one platform, while Mailgun is stronger for developers sending transactional and bulk email via API.

Which is cheaper, HubSpot or Mailgun?

HubSpot starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Mailgun to HubSpot?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.