HubSpot vs Loops: Side-by-Side Comparison (2025)

Choosing between HubSpot and Loops comes down to your specific use case. HubSpot is built for businesses that want email and CRM in one platform, while Loops targets SaaS companies sending product and lifecycle emails.

Quick Verdict

Overall winner
Loops
Better pricing
HubSpot
More features
HubSpot
For beginners
HubSpot
E-commerce
HubSpot

Feature Comparison

Feature HubSpot Loops
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$15/mo$49/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ“
Visual Workflow Builderโœ“โœ—
Landing Pagesโœ“โœ—
Built-in CRMโœ“โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ“โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ—โœ“
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ“โœ—
Phone Supportโœ“โœ—
HubSpot
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
Loops
โ˜…โ˜…โ˜…โ˜…โ˜† 4.7/5
Our verdict

HubSpot is best for businesses that want email and CRM in one platform.

Try HubSpot Free โ†’
Our verdict

Loops is best for SaaS companies sending product and lifecycle emails.

Try Loops Free โ†’

Which Should You Choose?

Choose HubSpot ifโ€ฆ

  • You are primarily focused on businesses that want email and CRM in one platform
  • You value drag-drop editor
  • You prefer freemium pricing
Try HubSpot โ†’

Choose Loops ifโ€ฆ

  • You are primarily focused on SaaS companies sending product and lifecycle emails
  • You value transactional email
  • You prefer freemium pricing
Try Loops โ†’

Frequently Asked Questions

Is HubSpot better than Loops?

It depends on your use case. HubSpot wins for businesses that want email and CRM in one platform, while Loops is stronger for SaaS companies sending product and lifecycle emails.

Which is cheaper, HubSpot or Loops?

HubSpot starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Loops to HubSpot?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.