HubSpot vs Ghost: Side-by-Side Comparison (2025)

Choosing between HubSpot and Ghost comes down to your specific use case. HubSpot is built for businesses that want email and CRM in one platform, while Ghost targets writers and creators running paid newsletter businesses.

Quick Verdict

Overall winner
HubSpot
Better pricing
Ghost
More features
HubSpot
For beginners
HubSpot
E-commerce
HubSpot

Feature Comparison

Feature Ghost HubSpot
๐Ÿ’ฐ Pricing
Free Planโœ—โœ“
Starting Price$9/mo$15/mo
Free Trialโœ—โœ“
โš™๏ธ Features
Email Automationโœ—โœ“
Visual Workflow Builderโœ—โœ“
Landing Pagesโœ—โœ“
Built-in CRMโœ—โœ“
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ“
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ—
Remove Brandingโœ“โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ“
Phone Supportโœ—โœ“
Ghost
โ˜…โ˜…โ˜…โ˜…โ˜† 4.1/5
HubSpot
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
Our verdict

Ghost is best for writers and creators running paid newsletter businesses.

Try Ghost Free โ†’
Our verdict

HubSpot is best for businesses that want email and CRM in one platform.

Try HubSpot Free โ†’

Which Should You Choose?

Choose Ghost ifโ€ฆ

  • You are primarily focused on businesses that want email and CRM in one platform
  • You value drag-drop editor
  • You prefer freemium pricing
Try Ghost โ†’

Choose HubSpot ifโ€ฆ

  • You are primarily focused on writers and creators running paid newsletter businesses
  • You value newsletter
  • You prefer flat-rate pricing
Try HubSpot โ†’

Frequently Asked Questions

Is HubSpot better than Ghost?

It depends on your use case. HubSpot wins for businesses that want email and CRM in one platform, while Ghost is stronger for writers and creators running paid newsletter businesses.

Which is cheaper, HubSpot or Ghost?

Ghost starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Ghost to HubSpot?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.