HubSpot vs EmailOctopus: Side-by-Side Comparison (2025)

Choosing between HubSpot and EmailOctopus comes down to your specific use case. HubSpot is built for businesses that want email and CRM in one platform, while EmailOctopus targets budget-conscious creators and small businesses.

Quick Verdict

Overall winner
HubSpot
Better pricing
EmailOctopus
More features
HubSpot
For beginners
HubSpot
E-commerce
HubSpot

Feature Comparison

Feature EmailOctopus HubSpot
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$9/mo$15/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ“
Visual Workflow Builderโœ—โœ“
Landing Pagesโœ“โœ“
Built-in CRMโœ—โœ“
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ“
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ“
Phone Supportโœ—โœ“
EmailOctopus
โ˜…โ˜…โ˜…โ˜…โ˜† 4.2/5
HubSpot
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
Our verdict

EmailOctopus is best for budget-conscious creators and small businesses looking for simple and affordable email marketing solutions.

Try EmailOctopus Free โ†’
Our verdict

HubSpot is best for businesses that want email and CRM in one platform.

Try HubSpot Free โ†’

Which Should You Choose?

Choose EmailOctopus ifโ€ฆ

  • You are primarily focused on businesses that want email and CRM in one platform
  • You value drag-drop editor
  • You prefer freemium pricing
Try EmailOctopus โ†’

Choose HubSpot ifโ€ฆ

  • You are primarily focused on budget-conscious creators and small businesses
  • You value drag-drop editor
  • You prefer freemium pricing
Try HubSpot โ†’

Frequently Asked Questions

Is HubSpot better than EmailOctopus?

It depends on your use case. HubSpot wins for businesses that want email and CRM in one platform, while EmailOctopus is stronger for budget-conscious creators and small businesses.

Which is cheaper, HubSpot or EmailOctopus?

EmailOctopus starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from EmailOctopus to HubSpot?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.