Mailchimp and Beehiiv are both popular email marketing platforms, but they serve different audiences. Mailchimp is the established generalist platform ideal for small businesses and e-commerce, while Beehiiv is purpose-built for newsletter publishers and content creators. This comparison will help you determine which tool aligns with your marketing goals.
| Feature | Beehiiv | Mailchimp |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $39/mo | $13/mo |
| Free Trial | ✗ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✗ | ✓ |
| Visual Workflow Builder | ✗ | ✗ |
| Landing Pages | ✗ | ✓ |
| Built-in CRM | ✗ | ✗ |
| SMS Marketing | ✗ | ✗ |
| A/B Testing | ✗ | ✓ |
| E-commerce Integration | ✗ | ✗ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✗ | ✓ |
| Live Chat | ✗ | ✗ |
| Phone Support | ✗ | ✗ |
Neither is objectively better—they excel in different areas. Mailchimp is better for e-commerce and small business marketing with its broader feature set and lower price. Beehiiv is better for newsletter publishers seeking monetization and growth-focused tools. Your choice depends on your specific use case.
Mailchimp is significantly cheaper, starting at $13/month compared to Beehiiv's $39/month. However, Beehiiv offers a more generous free tier (2,500 vs 500 subscribers), which may reduce or eliminate costs for smaller publishers. Consider both the free tier limits and paid pricing when choosing.
Yes, both platforms allow you to export your subscriber lists and email content. However, some features like Beehiiv's monetization and referral network have no direct equivalent in Mailchimp, so you may lose those capabilities. Plan your migration carefully to preserve your audience and content.