Mailchimp and Brevo are both popular freemium email marketing platforms, but they serve different needs. Mailchimp excels as a beginner-friendly solution with strong marketing automation, while Brevo offers a broader all-in-one CRM suite with multi-channel capabilities. This guide helps you choose the right tool based on your business requirements and budget.
| Feature | Mailchimp | Brevo |
|---|---|---|
| Free Tier | Yes (up to 500 contacts) | Yes (up to 100,000 contacts) |
| Starting Paid Price | $13/month | $25/month |
| Core Features | Email campaigns, automation, landing pages, A/B testing | Email, SMS, WhatsApp, live chat, CRM, transactional API |
| User Reviews (G2) | 4.3/5 | 4.5/5 |
| User Reviews (Trustpilot) | 1.5/5 | 4.3/5 |
Neither is universally better—it depends on your needs. Mailchimp excels for beginners seeking simplicity and affordability, while Brevo wins for businesses needing comprehensive multi-channel marketing and CRM capabilities. Consider your specific requirements before deciding.
Mailchimp has a lower entry price at $13/month for paid plans, compared to Brevo's $25/month. However, Brevo's free tier supports up to 100,000 contacts versus Mailchimp's 500, making it more cost-effective for growing businesses with larger contact lists.
Yes, both platforms allow you to export your contact lists and email templates. Most migrations are straightforward, though you may need to recreate complex automation workflows. Plan your transition during a low-activity period to minimize disruption.