AWeber vs Ghost: Side-by-Side Comparison (2025)

Choosing between AWeber and Ghost comes down to your specific use case. AWeber is built for bloggers and solopreneurs wanting simplicity, while Ghost targets writers and creators running paid newsletter businesses.

Quick Verdict

Overall winner
AWeber
Better pricing
Ghost
More features
AWeber
For beginners
AWeber
E-commerce
AWeber

Feature Comparison

Feature AWeber Ghost
๐Ÿ’ฐ Pricing
Free Planโœ“โœ—
Starting Price$15/mo$9/mo
Free Trialโœ“โœ—
โš™๏ธ Features
Email Automationโœ“โœ—
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ“โœ—
Built-in CRMโœ—โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ—โœ“
Remove Brandingโœ—โœ“
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ“โœ—
Phone Supportโœ“โœ—
AWeber
โ˜…โ˜…โ˜…โ˜…โ˜† 4.2/5
Ghost
โ˜…โ˜…โ˜…โ˜…โ˜† 4.1/5
Our verdict

AWeber is best for bloggers and solopreneurs wanting simplicity in their email marketing.

Try AWeber Free โ†’
Our verdict

Ghost is best for writers and creators running paid newsletter businesses.

Try Ghost Free โ†’

Which Should You Choose?

Choose AWeber ifโ€ฆ

  • You are primarily focused on bloggers and solopreneurs wanting simplicity
  • You value autoresponders
  • You prefer freemium pricing
Try AWeber โ†’

Choose Ghost ifโ€ฆ

  • You are primarily focused on writers and creators running paid newsletter businesses
  • You value newsletter
  • You prefer flat-rate pricing
Try Ghost โ†’

Frequently Asked Questions

Is AWeber better than Ghost?

It depends on your use case. AWeber wins for bloggers and solopreneurs wanting simplicity, while Ghost is stronger for writers and creators running paid newsletter businesses.

Which is cheaper, AWeber or Ghost?

Ghost starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Ghost to AWeber?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.