Both MailerLite and AWeber are established email marketing platforms offering freemium models ideal for small businesses and creators. This comparison examines their pricing, features, and overall value to help you choose the right tool for your email marketing needs.
| Feature | AWeber | MailerLite |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $15/mo | $9/mo |
| Free Trial | ✓ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✓ |
| Visual Workflow Builder | ✗ | ✗ |
| Landing Pages | ✓ | ✓ |
| Built-in CRM | ✗ | ✗ |
| SMS Marketing | ✗ | ✗ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✗ | ✓ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✓ | ✗ |
| Phone Support | ✓ | ✗ |
AWeber is best for bloggers and solopreneurs wanting simplicity in their email marketing.
Try AWeber Free →MailerLite is best for small businesses and freelancers on a budget.
Try MailerLite Free →MailerLite edges ahead with better ratings (4.6 vs 4.2 on G2), more generous free tier (1,000 vs 500 subscribers), and superior e-commerce features. However, AWeber remains solid for bloggers needing RSS-to-email functionality and has deeper industry experience since 1998.
MailerLite is cheaper with paid plans starting at $9/month compared to AWeber's $15/month. Additionally, MailerLite's free tier supports twice as many subscribers (1,000 vs 500), making it the more budget-friendly choice overall.
Yes, both platforms allow you to export your subscriber lists and import them into MailerLite. Most migrations are straightforward, though you'll need to manually recreate campaigns and automations. Both platforms offer support to help guide the transition process.