Mailchimp vs AWeber: Detailed Comparison for 2025

Both Mailchimp and AWeber are established email marketing platforms offering free tiers and affordable paid plans. This comparison helps you decide which platform better suits your business needs, whether you're a beginner, blogger, or growing small business.

Quick Verdict

Overall winner
Mailchimp
Better pricing
Tie
More features
Mailchimp
For beginners
AWeber
E-commerce
Mailchimp

Feature Comparison

Feature AWeber Mailchimp
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$15/mo$13/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ“
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ“โœ“
Built-in CRMโœ—โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ“
E-commerce Integrationโœ—โœ—
Transactional Emailโœ—โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ“โœ—
Phone Supportโœ“โœ—
AWeber
โ˜…โ˜…โ˜…โ˜…โ˜† 4.2/5
Mailchimp
โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5
Our verdict

AWeber is best for bloggers and solopreneurs wanting simplicity in their email marketing.

Try AWeber Free โ†’
Our verdict

Mailchimp is best for beginners and small businesses.

Try Mailchimp Free โ†’

Which Should You Choose?

Choose AWeber ifโ€ฆ

  • You need advanced features like A/B testing and detailed analytics built-in
  • You plan to scale quickly and want landing pages for lead generation
  • You want a platform with strong G2 ratings and professional tools
Try AWeber โ†’

Choose Mailchimp ifโ€ฆ

  • You prefer a simpler, more intuitive interface for email marketing
  • You're a blogger wanting RSS-to-email automation capabilities
  • You prioritize customer support and positive user reviews (Trustpilot)
Try Mailchimp โ†’

Frequently Asked Questions

Is Mailchimp better than AWeber?

It depends on your needs. Mailchimp offers more advanced features and better G2 ratings, making it ideal for businesses scaling quickly. However, AWeber has significantly better Trustpilot ratings and a simpler interface, making it preferable for users who value ease of use and customer support.

Which is cheaper, Mailchimp or AWeber?

Both platforms offer identical free tiers with 500 subscriber limits. Paid plans are nearly identical in price, with Mailchimp starting at $13/month and AWeber at $15/month. The difference is minimal, so pricing shouldn't be a deciding factor.

Can I switch from AWeber to Mailchimp?

Yes, both platforms allow you to export your subscriber lists, making migration straightforward. Most email marketing tools support CSV exports that can be imported into Mailchimp. However, you'll need to recreate automations and campaigns manually in your new platform.