7 Best Klaviyo Alternatives in 2025
While Klaviyo excels for e-commerce automation, it may not be the best fit for every business—whether due to pricing, feature set, or specific use case requirements. We've compiled the top alternatives that offer competitive features, better pricing, or specialized capabilities for different types of businesses.
Why look for an alternative?
- Lower cost for basic email marketing needs without sacrificing core features
- Better fit for specific niches like newsletters, creators, or small businesses
- More generous free tiers with higher subscriber limits
Best Klaviyo Alternatives in 2025
1
Simple email marketing for small businesses · Best for: small businesses and freelancers on a budget
MailerLite offers the lowest entry price at just $9/month with a generous 1,000 free subscriber limit and strong automation features. It's ideal if you want powerful email marketing without Klaviyo's e-commerce premium pricing.
2
Email, automation, and CRM combined · Best for: businesses needing advanced automation and CRM
ActiveCampaign combines email marketing with a full CRM and advanced lead scoring capabilities, making it superior for businesses that need integrated customer relationship management. It's a better choice than Klaviyo if sales pipeline management is critical.
3
The newsletter platform built for growth · Best for: newsletter publishers and media operators
Beehiiv specializes in newsletter monetization with built-in ad networks and referral programs, plus an exceptional 2,500 free subscriber limit. Choose this over Klaviyo if you're publishing newsletters and want direct revenue streams.
4
Email platform built for creators · Best for: creators, bloggers, and course sellers
ConvertKit is purpose-built for digital creators with visual automations and built-in commerce features, offering 1,000 free subscribers before paid plans. It's better than Klaviyo for content creators who need simplicity over e-commerce complexity.
5
All-in-one CRM suite · Best for: transactional email and multi-channel marketing
Brevo's standout feature is its massive 100,000 free subscriber limit and multi-channel capabilities including SMS, WhatsApp, and live chat. It's the best alternative if you need transactional email APIs alongside marketing automation.
6
The all-in-one marketing platform · Best for: beginners and small businesses
Mailchimp provides a completely free plan for up to 500 subscribers with solid automation and A/B testing, at just $13/month for paid tiers. It's ideal if you're starting out and want to avoid Klaviyo's higher price point while building your email list.
7
Complete online marketing platform · Best for: online course creators and webinar hosts
GetResponse uniquely combines email marketing with webinar hosting and online course capabilities, making it the go-to alternative if you sell digital products or conduct webinars. It's more versatile than Klaviyo for course creators.
Frequently Asked Questions
What is the best free alternative to Klaviyo?
Brevo offers the most generous free tier with 100,000 subscribers, while Mailchimp and MailerLite provide 500 and 1,000 free subscribers respectively with full automation features. If you need advanced e-commerce features specifically, you'll need to move to a paid plan, but these three offer excellent free starting points.
What is the best Klaviyo alternative for small business?
MailerLite is the top choice for small businesses due to its $9/month starting price, intuitive drag-and-drop editor, and robust automation capabilities. Mailchimp is another excellent option if you prefer an even simpler interface and want to start completely free.
Is there a cheaper alternative to Klaviyo?
Yes, MailerLite starts at just $9/month compared to Klaviyo's $45/month, and both Mailchimp ($13/month) and GetResponse ($19/month) are significantly cheaper. All three offer free tiers and strong automation features, though they may lack some of Klaviyo's advanced e-commerce-specific analytics.