The 7 Best Klaviyo Alternatives in 2025
While Klaviyo excels at e-commerce email marketing, it may not be the right fit for every businessâwhether due to pricing, feature needs, or specialization. We've compiled the top alternatives that offer different strengths, from budget-friendly options to platforms optimized for creators, newsletters, and advanced automation.
Why look for an alternative?
- Cost considerations: Klaviyo's pricing can escalate quickly with subscriber growth; alternatives offer more affordable entry points
- Different specializations: Some tools are better suited for newsletters, creators, or CRM-heavy workflows rather than pure e-commerce
- Feature focus: You may need SMS, webinars, landing pages, or monetization features that other platforms prioritize differently
Best Klaviyo Alternatives in 2025
1
Simple email marketing for small businesses ¡ Best for: Small businesses and freelancers on a budget
MailerLite combines affordability with a robust feature set, starting at just $9/month with 1,000 free subscribers and strong e-commerce integrations. It's the ideal choice if you want Klaviyo-like functionality without the premium price tag.
2
The newsletter platform built for growth ¡ Best for: Newsletter publishers and media operators
Beehiiv uniquely focuses on newsletter monetization with built-in ad networks and referral programs, offering 2,500 free subscribers. Choose this if you're building a paid newsletter or audience-driven business rather than traditional e-commerce.
3
Email, automation, and CRM combined ¡ Best for: Businesses needing advanced automation and CRM
ActiveCampaign integrates email marketing, CRM, and advanced automation into one platform with features like lead scoring and dynamic content. It's perfect if you need deeper customer relationship management alongside email marketing.
4
Email platform built for creators ¡ Best for: Creators, bloggers, and course sellers
ConvertKit is purpose-built for digital creators with built-in commerce, visual automations, and landing pages starting at $29/month. It's the best choice if you're selling courses, digital products, or building a creator business.
5
All-in-one CRM suite ¡ Best for: Transactional email and multi-channel marketing
Brevo offers an exceptionally generous free tier (100,000 subscribers), plus SMS, WhatsApp, live chat, and CRM capabilities. It's ideal if you need multi-channel marketing and transactional email API access at minimal cost.
6
The all-in-one marketing platform ¡ Best for: Beginners and small businesses
Mailchimp is one of the most beginner-friendly platforms with a free tier for 500 subscribers and affordable paid plans starting at $13/month. It's the best starting point if you're new to email marketing and want simplicity over advanced e-commerce features.
7
Complete online marketing platform ¡ Best for: Online course creators and webinar hosts
GetResponse combines email marketing with integrated webinars, online courses, and conversion funnelsâfeatures Klaviyo doesn't offer. Choose this if you need webinar hosting or are building an online course business alongside email marketing.
Frequently Asked Questions
What is the best free alternative to Klaviyo?
Brevo offers the most generous free tier with 100,000 subscribers, SMS, WhatsApp, and CRM featuresâfar exceeding Klaviyo's 500 free limit. If you want more subscribers but fewer advanced features, MailerLite and ConvertKit both offer 1,000 free subscribers with excellent automation and e-commerce integrations.
What is the best Klaviyo alternative for small business?
MailerLite is the best overall alternative for small businesses, combining affordable pricing ($9/month), robust features, and easy e-commerce integrations. It delivers Klaviyo-like functionality without the premium pricing, making it ideal for resource-constrained teams.
Is there a cheaper alternative to Klaviyo?
YesâMailerLite ($9/month), ActiveCampaign ($15/month), and GetResponse ($19/month) all start cheaper than Klaviyo's $45/month. For the absolute lowest cost, Brevo offers unlimited functionality on its free tier, though its paid plans start at $25/month.