MailerLite and Klaviyo are both popular email marketing platforms, but they serve different audiences and use cases. If you're deciding between them, understanding their strengths, pricing, and ideal user base will help you make the right choice for your business.
| Feature | Klaviyo | MailerLite |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $45/mo | $9/mo |
| Free Trial | ✓ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✓ |
| Visual Workflow Builder | ✓ | ✗ |
| Landing Pages | ✗ | ✓ |
| Built-in CRM | ✗ | ✗ |
| SMS Marketing | ✓ | ✗ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✓ | ✓ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✗ | ✗ |
| Phone Support | ✗ | ✗ |
MailerLite is best for small businesses and freelancers on a budget.
Try MailerLite Free →Neither is objectively better—it depends on your needs. MailerLite excels for small businesses seeking affordability and simplicity, while Klaviyo is purpose-built for e-commerce brands needing advanced automation and analytics. MailerLite has better Trustpilot ratings (4.5 vs 3.8), while both share the same G2 score of 4.6.
MailerLite is significantly cheaper, starting at $9/month compared to Klaviyo's $45/month. MailerLite also offers a more generous free tier with 1,000 subscribers versus Klaviyo's 500, making it the clear winner for budget-conscious users.
Yes, you can migrate your subscriber lists and campaigns between platforms. Both tools support standard data export formats, though you may need to manually recreate complex automation workflows. It's recommended to plan the migration carefully to avoid losing subscriber data or breaking active campaigns.