Klaviyo vs GetResponse: Side-by-Side Comparison (2025)

Choosing between Klaviyo and GetResponse comes down to your specific use case. Both are legitimate email marketing platforms, but they serve different audiences. Klaviyo is built for e-commerce brands on Shopify or WooCommerce, while GetResponse targets online course creators and webinar hosts. This comparison covers the key differences so you can decide quickly.

Quick Verdict

Overall winner
Klaviyo
Better pricing
GetResponse
More features
Klaviyo
For beginners
Klaviyo
E-commerce
Klaviyo

Feature Comparison

FeatureKlaviyoGetResponse
Starting price$45/mo$19/mo
Free planYesYes
Best forE-Commerce Brands On Shopify Or WoocommerceOnline Course Creators And Webinar Hosts
Free subscriber limit500500
G2 rating4.64.2

Which Should You Choose?

Choose Klaviyo if...

  • You are primarily focused on e-commerce brands on Shopify or WooCommerce
  • You value e-commerce integrations
  • You prefer freemium pricing

Choose GetResponse if...

  • You are primarily focused on online course creators and webinar hosts
  • You value email marketing
  • You prefer freemium pricing
Try GetResponse โ†’

Frequently Asked Questions

Is Klaviyo better than GetResponse?

It depends on your use case. Klaviyo wins for e-commerce brands on Shopify or WooCommerce, while GetResponse is stronger for online course creators and webinar hosts. Neither is objectively better โ€” the right choice depends on your specific needs.

Which is cheaper, Klaviyo or GetResponse?

GetResponse starts at a lower price point ($19/mo vs $45/mo). However, pricing scales with subscriber count, so the total cost depends on your list size.

Can I switch from GetResponse to Klaviyo?

Yes, switching from GetResponse to Klaviyo is possible. Most platforms support CSV import/export for subscriber lists. Plan for some time to recreate automations and templates, as these rarely transfer directly between platforms.