Best HubSpot Alternatives in 2025: Honest Comparison
While HubSpot is a capable platform, it is not the right fit for everyone. This guide covers the best HubSpot alternatives in 2025.
Why look for an alternative?
- You have outgrown HubSpot's free tier limits
- You need features not available on this plan
- Pricing does not scale well for your subscriber count
Best HubSpot Alternatives in 2025
1
The all-in-one marketing platform · Best for: beginners and small businesses
Mailchimp is built for beginners and small businesses and distinguishes itself through drag-drop editor and automation.
2
Email platform built for creators · Best for: creators, bloggers, and course sellers
ConvertKit is built for creators, bloggers, and course sellers and distinguishes itself through visual automations and subscriber tagging.
3
The newsletter platform built for growth · Best for: newsletter publishers and media operators
Beehiiv is built for newsletter publishers and media operators and distinguishes itself through newsletter monetisation and ad network.
4
Simple email marketing for small businesses · Best for: small businesses and freelancers on a budget
MailerLite is built for small businesses and freelancers on a budget and distinguishes itself through drag-drop editor and automation.
5
Email, automation, and CRM combined · Best for: businesses needing advanced automation and CRM
ActiveCampaign is built for businesses needing advanced automation and CRM and distinguishes itself through advanced automation and CRM.
Frequently Asked Questions
What is the best free alternative to HubSpot?
MailerLite and Brevo both offer generous free plans worth considering.
What is the best HubSpot alternative for small business?
For small businesses, MailerLite is frequently recommended due to its low cost and ease of use.
Is there a cheaper alternative to HubSpot?
Moosend and MailerLite consistently rank as the most affordable options with a comparable feature set.