Loops Review 2025: Everything You Need to Know

Freemium ✓ Free plan From $49/mo G2: 4.7★

Loops is email for modern saas companies that positions itself for SaaS companies sending product and lifecycle emails. Founded in 2022, it has become one of the most recognised platforms in the email marketing space. In this review we cover what it does well, where it falls short, and who should actually use it.

Our verdict: Loops is a solid choice for SaaS companies sending product and lifecycle emails. Its free tier is genuinely useful. The main trade-off is between its particular strengths and the limitations that make alternatives worth considering for some users.

Pros

Good fit for SaaS companies sending product and lifecycle emails
Competitive pricing starting at $49/mo
Key feature: Transactional Email
Free tier available

Cons

Can get expensive at higher subscriber counts
Learning curve for advanced automations
Some features locked to higher tiers

Pricing

Loops offers a free plan, with paid plans from $49/month. Pricing typically scales with subscriber count.

Who is Loops best for?

Loops works best for SaaS companies sending product and lifecycle emails. If you fit that profile, the feature set aligns well.

Key features

Transactional EmailAutomationAudience SegmentationApi AccessAnalyticsEvent-Based Triggers

Frequently asked questions

Is Loops free?

Yes, Loops has a free plan supporting up to 1000 subscribers.

What is Loops best used for?

Loops is best for SaaS companies sending product and lifecycle emails. Its standout features include transactional email, automation, audience segmentation.

Is Loops good for beginners?

Loops is generally beginner-friendly.

Does Loops have an affiliate program?

Loops does not currently offer an affiliate program.