MailerLite vs Loops: Side-by-Side Comparison (2025)

Choosing between MailerLite and Loops comes down to your specific use case. MailerLite is built for small businesses and freelancers on a budget, while Loops targets SaaS companies sending product and lifecycle emails.

Quick Verdict

Overall winner
Loops
Better pricing
MailerLite
More features
MailerLite
For beginners
MailerLite
E-commerce
MailerLite

Feature Comparison

Feature Loops MailerLite
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$49/mo$9/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ“
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ—โœ“
Built-in CRMโœ—โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ—
E-commerce Integrationโœ—โœ“
Transactional Emailโœ“โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ—
Phone Supportโœ—โœ—
Loops
โ˜…โ˜…โ˜…โ˜…โ˜† 4.7/5
MailerLite
โ˜…โ˜…โ˜…โ˜…โ˜† 4.6/5
Our verdict

Loops is best for SaaS companies sending product and lifecycle emails.

Try Loops Free โ†’
Our verdict

MailerLite is best for small businesses and freelancers on a budget.

Try MailerLite Free โ†’

Which Should You Choose?

Choose Loops ifโ€ฆ

  • You are primarily focused on small businesses and freelancers on a budget
  • You value drag-drop editor
  • You prefer freemium pricing
Try Loops โ†’

Choose MailerLite ifโ€ฆ

  • You are primarily focused on SaaS companies sending product and lifecycle emails
  • You value transactional email
  • You prefer freemium pricing
Try MailerLite โ†’

Frequently Asked Questions

Is MailerLite better than Loops?

It depends on your use case. MailerLite wins for small businesses and freelancers on a budget, while Loops is stronger for SaaS companies sending product and lifecycle emails.

Which is cheaper, MailerLite or Loops?

MailerLite starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Loops to MailerLite?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.