Ghost Review 2025: Everything You Need to Know
Flat Rate
From $9/mo
G2: 4.1★
Ghost is independent publishing for newsletters and blogs that positions itself for writers and creators running paid newsletter businesses. Founded in 2013, it has become one of the most recognised platforms in the email marketing space. In this review we cover what it does well, where it falls short, and who should actually use it.
Our verdict: Ghost is a solid choice for writers and creators running paid newsletter businesses. Its paid-only pricing reflects its focus on serious senders. The main trade-off is between its particular strengths and the limitations that make alternatives worth considering for some users.
Pros
- Good fit for writers and creators running paid newsletter businesses
- Competitive pricing starting at $9/mo
- Key feature: Newsletter
- Mature, well-supported platform
Cons
- Can get expensive at higher subscriber counts
- Learning curve for advanced automations
- Some features locked to higher tiers
Pricing
Ghost starts at $0/month, with paid plans from $9/month. Pricing typically scales with subscriber count.
Who is Ghost best for?
Ghost works best for writers and creators running paid newsletter businesses. If you fit that profile, the feature set aligns well.
Key features
NewsletterMembershipPaid SubscriptionsBloggingAnalyticsSeo Tools
Frequently asked questions
Is Ghost free?
Ghost does not offer a free plan. Paid plans start at $9/month.
What is Ghost best used for?
Ghost is best for writers and creators running paid newsletter businesses. Its standout features include newsletter, membership, paid subscriptions.
Is Ghost good for beginners?
Ghost is aimed at users with some email marketing experience.
Does Ghost have an affiliate program?
Ghost does not currently offer an affiliate program.