Choosing between Mailchimp and Ghost comes down to your specific use case. Mailchimp is built for beginners and small businesses, while Ghost targets writers and creators running paid newsletter businesses.
| Feature | Ghost | Mailchimp |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✗ | ✓ |
| Starting Price | $9/mo | $13/mo |
| Free Trial | ✗ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✗ | ✓ |
| Visual Workflow Builder | ✗ | ✗ |
| Landing Pages | ✗ | ✓ |
| Built-in CRM | ✗ | ✗ |
| SMS Marketing | ✗ | ✗ |
| A/B Testing | ✗ | ✓ |
| E-commerce Integration | ✗ | ✗ |
| Transactional Email | ✓ | ✗ |
| Remove Branding | ✓ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✗ | ✗ |
| Phone Support | ✗ | ✗ |
Ghost is best for writers and creators running paid newsletter businesses.
Try Ghost Free →It depends on your use case. Mailchimp wins for beginners and small businesses, while Ghost is stronger for writers and creators running paid newsletter businesses.
Ghost starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.
Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.