Benchmark Email Review 2025: Everything You Need to Know
Freemium
✓ Free plan
From $13/mo
G2: 4.2★
💰 25% recurring
Benchmark Email is simple email marketing for growing businesses that positions itself for small businesses wanting an easy-to-use email platform. Founded in 2004, it has become one of the most recognised platforms in the email marketing space. In this review we cover what it does well, where it falls short, and who should actually use it.
Our verdict: Benchmark Email is a solid choice for small businesses wanting an easy-to-use email platform. Its free tier is genuinely useful. The main trade-off is between its particular strengths and the limitations that make alternatives worth considering for some users.
Pros
- Good fit for small businesses wanting an easy-to-use email platform
- Competitive pricing starting at $13/mo
- Key feature: Drag-Drop Editor
- Free tier available
Cons
- Can get expensive at higher subscriber counts
- Learning curve for advanced automations
- Some features locked to higher tiers
Pricing
Benchmark Email offers a free plan, with paid plans from $13/month. Pricing typically scales with subscriber count.
Who is Benchmark Email best for?
Benchmark Email works best for small businesses wanting an easy-to-use email platform. If you fit that profile, the feature set aligns well.
Key features
Drag-Drop EditorAutomationLanding PagesA/b TestingCrm IntegrationAnalytics
Frequently asked questions
Is Benchmark Email free?
Yes, Benchmark Email has a free plan supporting up to 500 subscribers.
What is Benchmark Email best used for?
Benchmark Email is best for small businesses wanting an easy-to-use email platform. Its standout features include drag-drop editor, automation, landing pages.
Is Benchmark Email good for beginners?
Benchmark Email is generally beginner-friendly.
Does Benchmark Email have an affiliate program?
Yes, Benchmark Email runs an affiliate program paying 25% recurring.