ConvertKit vs Benchmark Email: Side-by-Side Comparison (2025)

Choosing between ConvertKit and Benchmark Email comes down to your specific use case. ConvertKit is built for creators, bloggers, and course sellers, while Benchmark Email targets small businesses wanting an easy-to-use email platform.

Quick Verdict

Overall winner
ConvertKit
Better pricing
Benchmark Email
More features
ConvertKit
For beginners
ConvertKit
E-commerce
ConvertKit

Feature Comparison

Feature Benchmark Email ConvertKit
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$13/mo$29/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ“
Visual Workflow Builderโœ—โœ“
Landing Pagesโœ“โœ“
Built-in CRMโœ—โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ“โœ—
E-commerce Integrationโœ—โœ“
Transactional Emailโœ—โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ“โœ—
Phone Supportโœ“โœ—
Benchmark Email
โ˜…โ˜…โ˜…โ˜…โ˜† 4.2/5
ConvertKit
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
Our verdict

Benchmark Email is best for small businesses wanting an easy-to-use email platform.

Try Benchmark Email Free โ†’
Our verdict

ConvertKit is best for creators, bloggers, and course sellers.

Try ConvertKit Free โ†’

Which Should You Choose?

Choose Benchmark Email ifโ€ฆ

  • You are primarily focused on creators, bloggers, and course sellers
  • You value visual automations
  • You prefer freemium pricing
Try Benchmark Email โ†’

Choose ConvertKit ifโ€ฆ

  • You are primarily focused on small businesses wanting an easy-to-use email platform
  • You value drag-drop editor
  • You prefer freemium pricing
Try ConvertKit โ†’

Frequently Asked Questions

Is ConvertKit better than Benchmark Email?

It depends on your use case. ConvertKit wins for creators, bloggers, and course sellers, while Benchmark Email is stronger for small businesses wanting an easy-to-use email platform.

Which is cheaper, ConvertKit or Benchmark Email?

Benchmark Email starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Benchmark Email to ConvertKit?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.