Choosing between Omnisend and Constant Contact comes down to your specific use case. Both are legitimate email marketing platforms, but they serve different audiences. Omnisend is built for e-commerce brands wanting email and SMS together, while Constant Contact targets nonprofits and local businesses. This comparison covers the key differences so you can decide quickly.
| Feature | Omnisend | Constant Contact |
|---|---|---|
| Starting price | $16/mo | $12/mo |
| Free plan | Yes | No |
| Best for | E-Commerce Brands Wanting Email And Sms Together | Nonprofits And Local Businesses |
| Free subscriber limit | 250 | N/A |
| G2 rating | 4.5 | 4.0 |
It depends on your use case. Omnisend wins for e-commerce brands wanting email and SMS together, while Constant Contact is stronger for nonprofits and local businesses. Neither is objectively better — the right choice depends on your specific needs.
Constant Contact starts at a lower price point ($12/mo vs $16/mo). However, pricing scales with subscriber count, so the total cost depends on your list size.
Yes, switching from Constant Contact to Omnisend is possible. Most platforms support CSV import/export for subscriber lists. Plan for some time to recreate automations and templates, as these rarely transfer directly between platforms.