Both Omnisend and Constant Contact are established email marketing platforms, but they serve different business needs. Omnisend specializes in omnichannel marketing for e-commerce brands, while Constant Contact focuses on simplicity for nonprofits and local businesses. This comparison will help you determine which platform aligns best with your marketing goals and budget.
| Feature | Constant Contact | Omnisend |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✗ | ✓ |
| Starting Price | $12/mo | $16/mo |
| Free Trial | ✗ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✗ | ✓ |
| Visual Workflow Builder | ✗ | ✓ |
| Landing Pages | ✗ | ✗ |
| Built-in CRM | ✗ | ✗ |
| SMS Marketing | ✓ | ✓ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✓ | ✓ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Phone Support | ✓ | ✗ |
Constant Contact is best for nonprofits and local businesses.
Try Constant Contact Free →Omnisend is best for e-commerce brands wanting email and SMS marketing together.
Try Omnisend Free →It depends on your business type. Omnisend excels for e-commerce brands needing omnichannel marketing with SMS and push notifications, while Constant Contact is better suited for nonprofits and local businesses seeking event management and social media tools. For most e-commerce use cases, Omnisend's specialized features and higher customer ratings make it the stronger choice.
Omnisend offers a free tier for up to 250 subscribers, making it cheaper for startups testing the platform. Both start at roughly $12-16/month for paid plans, but Omnisend's freemium model gives you more runway before paying. Omnisend also offers better affiliate commissions (20% recurring vs. $80 per signup), which can offset costs.
Yes, you can migrate your email lists and contacts from Constant Contact to Omnisend. Most email marketing platforms support CSV imports or direct integrations, making the transition straightforward. However, you'll need to recreate automation workflows and templates in your new platform, so plan time for setup.