MailerLite and Brevo are two popular email marketing platforms with free tiers, but they serve different needs. MailerLite excels at simplicity and e-commerce, while Brevo offers broader multi-channel capabilities including SMS, WhatsApp, and CRM. This guide helps you choose the right platform based on your business requirements.
| Feature | MailerLite | Brevo |
|---|---|---|
| Free Tier | 1,000 subscribers | 100,000 subscribers |
| Paid Plans Start At | $9/month | $25/month |
| Email Campaigns | Yes - drag-drop editor | Yes - drag-drop editor |
| Automation | Yes | Yes |
| SMS Marketing | No | Yes |
| WhatsApp Marketing | No | Yes |
| Live Chat | No | Yes |
| Built-in CRM | No | Yes |
| Landing Pages | Yes | No |
| E-commerce Integrations | Yes | Limited |
| Transactional Email API | No | Yes |
| G2 Rating | 4.6/5 | 4.5/5 |
| Trustpilot Rating | 4.5/5 | 4.3/5 |
Neither is objectively better—it depends on your needs. MailerLite excels for simple email marketing and e-commerce businesses, with better user ratings and easier setup. Brevo wins for businesses needing multi-channel marketing, CRM features, and transactional email capabilities. Choose based on your specific requirements.
MailerLite has a lower paid entry point at $9/month versus Brevo's $25/month. However, Brevo offers a significantly larger free tier (100,000 vs 1,000 subscribers), making it more cost-effective if you don't need paid features immediately. Long-term costs depend on your subscriber count and feature needs.
Yes, both platforms support email list exports. You can export your contacts and subscriber data from Brevo and import them into MailerLite. Most integrations will need to be reconfigured in your new platform, but the migration process is straightforward for most users.