Mailchimp vs Zoho Campaigns: Side-by-Side Comparison (2025)

Choosing between Mailchimp and Zoho Campaigns comes down to your specific use case. Mailchimp is built for beginners and small businesses, while Zoho Campaigns targets Zoho users and budget-conscious businesses.

Quick Verdict

Overall winner
Mailchimp
Better pricing
Zoho Campaigns
More features
Mailchimp
For beginners
Mailchimp
E-commerce
Mailchimp

Feature Comparison

Feature Mailchimp Zoho Campaigns
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$13/mo$4/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ“
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ“โœ—
Built-in CRMโœ—โœ“
SMS Marketingโœ—โœ—
A/B Testingโœ“โœ“
E-commerce Integrationโœ—โœ—
Transactional Emailโœ—โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ“
Phone Supportโœ—โœ“
Mailchimp
โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5
Zoho Campaigns
โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5
Our verdict

Mailchimp is best for beginners and small businesses.

Try Mailchimp Free โ†’
Our verdict

Zoho Campaigns is best for Zoho users and budget-conscious businesses looking for a simple email marketing solution with automation and CRM integration.

Try Zoho Campaigns Free โ†’

Which Should You Choose?

Choose Mailchimp ifโ€ฆ

  • You are primarily focused on beginners and small businesses
  • You value drag-drop editor
  • You prefer freemium pricing
Try Mailchimp โ†’

Choose Zoho Campaigns ifโ€ฆ

  • You are primarily focused on Zoho users and budget-conscious businesses
  • You value drag-drop editor
  • You prefer freemium pricing
Try Zoho Campaigns โ†’

Frequently Asked Questions

Is Mailchimp better than Zoho Campaigns?

It depends on your use case. Mailchimp wins for beginners and small businesses, while Zoho Campaigns is stronger for Zoho users and budget-conscious businesses.

Which is cheaper, Mailchimp or Zoho Campaigns?

Zoho Campaigns starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Zoho Campaigns to Mailchimp?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.