Both Mailchimp and Sendinblue (now Brevo) are popular email marketing platforms offering freemium models, but they serve different needs. Mailchimp focuses on user-friendly email campaigns for beginners, while Sendinblue excels at transactional emails and multi-channel marketing. This guide helps you determine which platform fits your business best.
| Feature | Mailchimp | Sendinblue |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $13/mo | $25/mo |
| Free Trial | ✓ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✗ |
| Visual Workflow Builder | ✗ | ✗ |
| Landing Pages | ✓ | ✗ |
| Built-in CRM | ✗ | ✓ |
| SMS Marketing | ✗ | ✓ |
| A/B Testing | ✓ | ✗ |
| E-commerce Integration | ✗ | ✗ |
| Transactional Email | ✗ | ✓ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✗ | ✓ |
| Phone Support | ✗ | ✗ |
It depends on your needs. Mailchimp excels for beginners and email-focused campaigns with its intuitive drag-and-drop editor, while Sendinblue offers more comprehensive features including SMS, WhatsApp, and CRM tools. Sendinblue has better customer ratings on Trustpilot (4.3 vs 1.5), suggesting superior customer satisfaction.
Sendinblue offers better free tier value with 100,000 subscriber limits versus Mailchimp's 500. However, Mailchimp's paid plans start at $13/month compared to Sendinblue's $25/month. For small businesses staying on the free plan, Sendinblue is significantly more cost-effective.
Yes, both platforms allow you to export your contact lists and campaign data. Most email marketing platforms support standard CSV or export formats, making migration relatively straightforward. You may need to recreate automation workflows and design templates in your new platform.