Mailchimp and Moosend are two popular email marketing platforms that both offer freemium pricing models, but they cater to different business needs. This comparison examines their pricing, features, and user satisfaction to help you choose the right tool for your email marketing campaigns.
| Feature | Mailchimp | Moosend |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $13/mo | $9/mo |
| Free Trial | ✓ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✓ |
| Visual Workflow Builder | ✗ | ✗ |
| Landing Pages | ✓ | ✓ |
| Built-in CRM | ✗ | ✗ |
| SMS Marketing | ✗ | ✗ |
| A/B Testing | ✓ | ✓ |
| E-commerce Integration | ✗ | ✗ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✗ | ✗ |
| Phone Support | ✗ | ✗ |
Moosend is best for small businesses wanting unlimited emails at low cost.
Try Moosend Free →Neither is objectively better—it depends on your priorities. Mailchimp excels for ecommerce integration and brand recognition, while Moosend offers better value with unlimited free emails and lower paid pricing. Moosend also has significantly higher user satisfaction ratings on both G2 and Trustpilot.
Moosend is cheaper overall. Its paid plans start at $9/month compared to Mailchimp's $13/month, and Moosend offers unlimited emails on the free tier while Mailchimp limits free accounts. For budget-conscious businesses, Moosend provides better value.
Yes, both platforms support exporting and importing subscriber lists, making migration relatively straightforward. Most email marketing platforms allow CSV exports of your contacts, so you can transfer your audience between tools. Plan the migration carefully to maintain your email schedules and automation workflows.