Choosing between Mailchimp and Constant Contact comes down to your specific use case. Both are legitimate email marketing platforms, but they serve different audiences. Mailchimp is built for beginners and small businesses, while Constant Contact targets nonprofits and local businesses. This comparison covers the key differences so you can decide quickly.
| Feature | Mailchimp | Constant Contact |
|---|---|---|
| Starting price | $13/mo | $12/mo |
| Free plan | Yes | No |
| Best for | Beginners And Small Businesses | Nonprofits And Local Businesses |
| Free subscriber limit | 500 | N/A |
| G2 rating | 4.3 | 4.0 |
It depends on your use case. Mailchimp wins for beginners and small businesses, while Constant Contact is stronger for nonprofits and local businesses. Neither is objectively better — the right choice depends on your specific needs.
Constant Contact starts at a lower price point ($12/mo vs $13/mo). However, pricing scales with subscriber count, so the total cost depends on your list size.
Yes, switching from Constant Contact to Mailchimp is possible. Most platforms support CSV import/export for subscriber lists. Plan for some time to recreate automations and templates, as these rarely transfer directly between platforms.