Mailchimp and Constant Contact are two of the most popular email marketing platforms, each with distinct strengths for different business types. Mailchimp excels with its generous free tier and automation capabilities, while Constant Contact specializes in event management and social media integration. This guide breaks down their key differences to help you choose the right platform for your needs.
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✗ | ✓ |
| Starting Price | $12/mo | $13/mo |
| Free Trial | ✗ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✗ | ✓ |
| Visual Workflow Builder | ✗ | ✗ |
| Landing Pages | ✗ | ✓ |
| Built-in CRM | ✗ | ✗ |
| SMS Marketing | ✓ | ✗ |
| A/B Testing | ✗ | ✓ |
| E-commerce Integration | ✓ | ✗ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✓ | ✗ |
| Phone Support | ✓ | ✗ |
Constant Contact is best for nonprofits and local businesses.
Try Constant Contact Free →It depends on your needs. Mailchimp is better for beginners because of its free tier and user-friendly interface, earning a higher G2 rating of 4.3 vs 4.0. Constant Contact is better for established businesses needing advanced features like SMS, event management, and e-commerce integration.
Mailchimp is cheaper overall because it offers a free tier supporting up to 500 subscribers, making it ideal for testing before you pay. If you need paid plans, Constant Contact starts at $12/month while Mailchimp starts at $13/month, but Mailchimp's free option provides significant savings for small businesses.
Yes, you can migrate your subscriber list and campaigns from Constant Contact to Mailchimp. Both platforms support standard CSV exports and imports, though you may need to recreate custom automation workflows. Plan the transition during a low-traffic period to minimize disruption.