Klaviyo and Sendinblue (now Brevo) are both popular email marketing platforms with free tiers, but they serve different business needs. Klaviyo excels for e-commerce brands with advanced segmentation and predictive analytics, while Sendinblue offers broader CRM capabilities and more generous free email limits. Choosing between them depends on your industry, budget, and feature requirements.
| Feature | Klaviyo | Sendinblue |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $45/mo | $25/mo |
| Free Trial | ✓ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✗ |
| Visual Workflow Builder | ✓ | ✗ |
| Landing Pages | ✗ | ✗ |
| Built-in CRM | ✗ | ✓ |
| SMS Marketing | ✓ | ✓ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✓ | ✗ |
| Transactional Email | ✗ | ✓ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✗ | ✓ |
| Phone Support | ✗ | ✗ |
It depends on your use case. Klaviyo is superior for e-commerce brands needing predictive analytics and Shopify/WooCommerce integration. Sendinblue (Brevo) is better for businesses requiring a broader CRM suite, transactional email, and multi-channel communication at a lower cost. Both are highly rated, with Klaviyo scoring 4.6 on G2 and Sendinblue at 4.5.
Sendinblue is cheaper overall, starting at $25/month compared to Klaviyo's $45/month. However, Sendinblue's free tier has a 300 emails/day limit, while Klaviyo's free tier allows unlimited sends within the contact limits. For growing businesses, Sendinblue's generous 100,000 free contacts also makes it more budget-friendly initially.
Yes, both platforms allow contact and list exports, making migration feasible. Most of your subscriber data can be transferred, though you may lose some historical campaign data or automation workflows. It's recommended to plan the transition carefully and test your flows in Klaviyo before fully migrating to avoid service interruption.