Klaviyo and GetResponse are both established email marketing platforms with free tiers, but they serve different audiences. Klaviyo specializes in e-commerce automation with advanced segmentation, while GetResponse offers a broader toolkit including webinars, landing pages, and online courses. Your choice depends on whether you prioritize deep e-commerce integration or multi-channel marketing flexibility.
| Feature | GetResponse | Klaviyo |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $19/mo | $45/mo |
| Free Trial | ✓ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✓ |
| Visual Workflow Builder | ✓ | ✓ |
| Landing Pages | ✓ | ✗ |
| Built-in CRM | ✗ | ✗ |
| SMS Marketing | ✗ | ✓ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✗ | ✓ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✓ | ✗ |
| Phone Support | ✓ | ✗ |
GetResponse is best for online course creators and webinar hosts.
Try GetResponse Free →Neither is universally better—it depends on your needs. Klaviyo excels for e-commerce brands needing sophisticated product analytics and flows, while GetResponse is superior for creators wanting a complete platform with webinars, courses, and landing pages. Both have strong ratings (Klaviyo 4.6/5 on G2, GetResponse 4.2/5), indicating solid performance in their respective niches.
GetResponse is significantly cheaper, starting at $19/month compared to Klaviyo's $45/month. Both offer identical free tiers (500 subscribers), but GetResponse's lower entry price makes it more accessible for small businesses or those testing email marketing. Over time, total costs depend on subscriber count and feature needs.
Yes, both platforms support standard email list exports and imports, making migration straightforward. Most customer data (emails, names, basic fields) transfers easily between them. However, you'll lose GetResponse-specific features like webinar data or automation sequences, so plan your migration carefully to preserve important campaign history.