Ghost vs Zoho Campaigns: Side-by-Side Comparison (2025)

Choosing between Ghost and Zoho Campaigns comes down to your specific use case. Ghost is built for writers and creators running paid newsletter businesses, while Zoho Campaigns targets Zoho users and budget-conscious businesses.

Quick Verdict

Overall winner
Zoho Campaigns
Better pricing
Zoho Campaigns
More features
Ghost
For beginners
Zoho Campaigns
E-commerce
Ghost

Feature Comparison

Feature Ghost Zoho Campaigns
๐Ÿ’ฐ Pricing
Free Planโœ—โœ“
Starting Price$9/mo$4/mo
Free Trialโœ—โœ“
โš™๏ธ Features
Email Automationโœ—โœ“
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ—โœ—
Built-in CRMโœ—โœ“
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ“
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ—
Remove Brandingโœ“โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ“
Phone Supportโœ—โœ“
Ghost
โ˜…โ˜…โ˜…โ˜…โ˜† 4.1/5
Zoho Campaigns
โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5
Our verdict

Ghost is best for writers and creators running paid newsletter businesses.

Try Ghost Free โ†’
Our verdict

Zoho Campaigns is best for Zoho users and budget-conscious businesses looking for a simple email marketing solution with automation and CRM integration.

Try Zoho Campaigns Free โ†’

Which Should You Choose?

Choose Ghost ifโ€ฆ

  • You are primarily focused on writers and creators running paid newsletter businesses
  • You value newsletter
  • You prefer flat-rate pricing
Try Ghost โ†’

Choose Zoho Campaigns ifโ€ฆ

  • You are primarily focused on Zoho users and budget-conscious businesses
  • You value drag-drop editor
  • You prefer freemium pricing
Try Zoho Campaigns โ†’

Frequently Asked Questions

Is Ghost better than Zoho Campaigns?

It depends on your use case. Ghost wins for writers and creators running paid newsletter businesses, while Zoho Campaigns is stronger for Zoho users and budget-conscious businesses.

Which is cheaper, Ghost or Zoho Campaigns?

Zoho Campaigns starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Zoho Campaigns to Ghost?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.