Ghost vs Privy: Side-by-Side Comparison (2025)

Choosing between Ghost and Privy comes down to your specific use case. Ghost is built for writers and creators running paid newsletter businesses, while Privy targets Shopify stores wanting email, SMS, and popups in one tool.

Quick Verdict

Overall winner
Privy
Better pricing
Ghost
More features
Ghost
For beginners
Privy
E-commerce
Ghost

Feature Comparison

Feature Ghost Privy
๐Ÿ’ฐ Pricing
Free Planโœ—โœ“
Starting Price$9/mo$30/mo
Free Trialโœ—โœ“
โš™๏ธ Features
Email Automationโœ—โœ“
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ—โœ—
Built-in CRMโœ—โœ—
SMS Marketingโœ—โœ“
A/B Testingโœ—โœ—
E-commerce Integrationโœ—โœ“
Transactional Emailโœ“โœ—
Remove Brandingโœ“โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ“
Phone Supportโœ—โœ—
Ghost
โ˜…โ˜…โ˜…โ˜…โ˜† 4.1/5
Privy
โ˜…โ˜…โ˜…โ˜…โ˜† 4.6/5
Our verdict

Ghost is best for writers and creators running paid newsletter businesses.

Try Ghost Free โ†’
Our verdict

Privy is best for Shopify stores wanting email, SMS, and popups in one tool.

Try Privy Free โ†’

Which Should You Choose?

Choose Ghost ifโ€ฆ

  • You are primarily focused on writers and creators running paid newsletter businesses
  • You value newsletter
  • You prefer flat-rate pricing
Try Ghost โ†’

Choose Privy ifโ€ฆ

  • You are primarily focused on Shopify stores wanting email, SMS, and popups in one tool
  • You value popups
  • You prefer freemium pricing
Try Privy โ†’

Frequently Asked Questions

Is Ghost better than Privy?

It depends on your use case. Ghost wins for writers and creators running paid newsletter businesses, while Privy is stronger for Shopify stores wanting email, SMS, and popups in one tool.

Which is cheaper, Ghost or Privy?

Ghost starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Privy to Ghost?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.