Ghost vs Mailgun: Side-by-Side Comparison (2025)

Choosing between Ghost and Mailgun comes down to your specific use case. Ghost is built for writers and creators running paid newsletter businesses, while Mailgun targets developers sending transactional and bulk email via API.

Quick Verdict

Overall winner
Mailgun
Better pricing
Ghost
More features
Ghost
For beginners
Mailgun
E-commerce
Ghost

Feature Comparison

Feature Ghost Mailgun
๐Ÿ’ฐ Pricing
Free Planโœ—โœ“
Starting Price$9/mo$15/mo
Free Trialโœ—โœ“
โš™๏ธ Features
Email Automationโœ—โœ—
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ—โœ—
Built-in CRMโœ—โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ“
Remove Brandingโœ“โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ—
Phone Supportโœ—โœ—
Ghost
โ˜…โ˜…โ˜…โ˜…โ˜† 4.1/5
Mailgun
โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5
Our verdict

Ghost is best for writers and creators running paid newsletter businesses.

Try Ghost Free โ†’
Our verdict

Mailgun is best for developers sending transactional and bulk email via API.

Try Mailgun Free โ†’

Which Should You Choose?

Choose Ghost ifโ€ฆ

  • You are primarily focused on writers and creators running paid newsletter businesses
  • You value newsletter
  • You prefer flat-rate pricing
Try Ghost โ†’

Choose Mailgun ifโ€ฆ

  • You are primarily focused on developers sending transactional and bulk email via API
  • You value email api
  • You prefer freemium pricing
Try Mailgun โ†’

Frequently Asked Questions

Is Ghost better than Mailgun?

It depends on your use case. Ghost wins for writers and creators running paid newsletter businesses, while Mailgun is stronger for developers sending transactional and bulk email via API.

Which is cheaper, Ghost or Mailgun?

Ghost starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Mailgun to Ghost?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.