Both Mailchimp and GetResponse are established email marketing platforms offering freemium models, but they cater to different user needs. Mailchimp excels as an all-in-one marketing suite for beginners and small businesses, while GetResponse is purpose-built for online entrepreneurs, course creators, and webinar hosts. Understanding their core strengths will help you choose the right platform for your specific use case.
| Feature | GetResponse | Mailchimp |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $19/mo | $13/mo |
| Free Trial | ✓ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✓ |
| Visual Workflow Builder | ✓ | ✗ |
| Landing Pages | ✓ | ✓ |
| Built-in CRM | ✗ | ✗ |
| SMS Marketing | ✗ | ✗ |
| A/B Testing | ✗ | ✓ |
| E-commerce Integration | ✗ | ✗ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✓ | ✗ |
| Phone Support | ✓ | ✗ |
GetResponse is best for online course creators and webinar hosts.
Try GetResponse Free →Neither is objectively better—it depends on your needs. Mailchimp is better for beginners and traditional email marketing, while GetResponse excels for online course creators and webinar hosts. Mailchimp offers lower pricing and superior user-friendliness, whereas GetResponse provides more specialized features for digital entrepreneurs.
Mailchimp is cheaper, starting at $13/month compared to GetResponse's $19/month. Both offer free tiers supporting 500 subscribers. However, the best value depends on whether you need GetResponse's webinar and course features—which could justify the higher cost if those tools replace separate subscriptions.
Yes, switching is possible. Both platforms allow you to export your subscriber lists and email templates. You'll need to manually recreate automations and campaigns in Mailchimp, as the platforms have different automation builders. Plan for some setup time during the migration process.