Mailchimp vs Flodesk: Detailed Comparison for 2025

Mailchimp and Flodesk are two popular email marketing platforms, but they cater to different audiences and business needs. Mailchimp excels as an affordable, feature-rich all-in-one marketing platform, while Flodesk specializes in visually stunning email designs for creative professionals. Understanding their differences will help you choose the right tool for your business.

Quick Verdict

Overall winner
Mailchimp
Better pricing
Mailchimp
More features
Mailchimp
For beginners
Mailchimp
E-commerce
Flodesk

Feature Comparison

Feature Flodesk Mailchimp
πŸ’° Pricing
Free Planβœ—βœ“
Starting Price$38/mo$13/mo
Free Trialβœ—βœ“
βš™οΈ Features
Email Automationβœ“βœ“
Visual Workflow Builderβœ“βœ—
Landing Pagesβœ—βœ“
Built-in CRMβœ—βœ—
SMS Marketingβœ—βœ—
A/B Testingβœ—βœ“
E-commerce Integrationβœ—βœ—
Transactional Emailβœ—βœ—
Remove Brandingβœ—βœ—
πŸ€– AI Features
AI Subject Linesβœ—βœ—
AI Send-Time Optimisationβœ—βœ—
πŸ›Ž Support
Email Supportβœ“βœ“
Live Chatβœ—βœ—
Phone Supportβœ—βœ—
Flodesk
β˜…β˜…β˜…β˜…β˜† 4.8/5
Mailchimp
β˜…β˜…β˜…β˜…β˜† 4.3/5
Our verdict

Flodesk is best for visual brands, photographers, and designers who need stunning email templates and workflows.

Try Flodesk Free β†’
Our verdict

Mailchimp is best for beginners and small businesses.

Try Mailchimp Free β†’

Which Should You Choose?

Choose Flodesk if…

  • You're just starting out and want a completely free option with up to 500 contacts
  • You need advanced automation, A/B testing, and landing page builder functionality
  • You want the most affordable paid plans with detailed analytics and audience segmentation
  • You're building an all-in-one marketing solution beyond just email
Try Flodesk β†’

Choose Mailchimp if…

  • You prioritize beautiful, visually stunning email designs that reflect your brand
  • You want unlimited subscriber growth included in every plan at a flat monthly rate
  • You need ecommerce-focused features like checkout forms and link-in-bio capabilities
  • You're a designer, photographer, or visual-first brand willing to invest in quality design tools
Try Mailchimp β†’

Frequently Asked Questions

Is Mailchimp better than Flodesk?

It depends on your priorities. Mailchimp is better for beginners, budget-conscious businesses, and those needing advanced automation features. Flodesk is superior if you're a visual brand that values stunning email design and willing to pay a flat monthly rate. Both are excellent toolsβ€”the best choice depends on your specific needs and budget.

Which is cheaper, Mailchimp or Flodesk?

Mailchimp is significantly cheaper if you're starting out, with a free tier supporting up to 500 contacts at no cost. Flodesk has no free tier and starts at $38/month, but includes unlimited subscribers at every price level. For small lists, Mailchimp wins on price; for larger lists, Flodesk's flat-rate pricing becomes more competitive.

Can I switch from Flodesk to Mailchimp?

Yes, both platforms typically allow you to export your contact lists and email designs, though the process may require some manual work depending on your setup. We recommend documenting your workflows and automation sequences before switching. Contact both platforms' support teams for guidance on the migration process specific to your account.