EmailOctopus vs Zoho Campaigns: Side-by-Side Comparison (2025)

Choosing between EmailOctopus and Zoho Campaigns comes down to your specific use case. EmailOctopus is built for budget-conscious creators and small businesses, while Zoho Campaigns targets Zoho users and budget-conscious businesses.

Quick Verdict

Overall winner
Zoho Campaigns
Better pricing
Zoho Campaigns
More features
EmailOctopus
For beginners
EmailOctopus
E-commerce
EmailOctopus

Feature Comparison

Feature EmailOctopus Zoho Campaigns
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$9/mo$4/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ“
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ“โœ—
Built-in CRMโœ—โœ“
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ“
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ“
Phone Supportโœ—โœ“
EmailOctopus
โ˜…โ˜…โ˜…โ˜…โ˜† 4.2/5
Zoho Campaigns
โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5
Our verdict

EmailOctopus is best for budget-conscious creators and small businesses looking for simple and affordable email marketing solutions.

Try EmailOctopus Free โ†’
Our verdict

Zoho Campaigns is best for Zoho users and budget-conscious businesses looking for a simple email marketing solution with automation and CRM integration.

Try Zoho Campaigns Free โ†’

Which Should You Choose?

Choose EmailOctopus ifโ€ฆ

  • You are primarily focused on budget-conscious creators and small businesses
  • You value drag-drop editor
  • You prefer freemium pricing
Try EmailOctopus โ†’

Choose Zoho Campaigns ifโ€ฆ

  • You are primarily focused on Zoho users and budget-conscious businesses
  • You value drag-drop editor
  • You prefer freemium pricing
Try Zoho Campaigns โ†’

Frequently Asked Questions

Is EmailOctopus better than Zoho Campaigns?

It depends on your use case. EmailOctopus wins for budget-conscious creators and small businesses, while Zoho Campaigns is stronger for Zoho users and budget-conscious businesses.

Which is cheaper, EmailOctopus or Zoho Campaigns?

Zoho Campaigns starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Zoho Campaigns to EmailOctopus?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.