Mailchimp vs EmailOctopus: Side-by-Side Comparison (2025)

Choosing between Mailchimp and EmailOctopus comes down to your specific use case. Mailchimp is built for beginners and small businesses, while EmailOctopus targets budget-conscious creators and small businesses.

Quick Verdict

Overall winner
Mailchimp
Better pricing
EmailOctopus
More features
Mailchimp
For beginners
Mailchimp
E-commerce
Mailchimp

Feature Comparison

Feature EmailOctopus Mailchimp
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$9/mo$13/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ“
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ“โœ“
Built-in CRMโœ—โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ“
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ—
Phone Supportโœ—โœ—
EmailOctopus
โ˜…โ˜…โ˜…โ˜…โ˜† 4.2/5
Mailchimp
โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5
Our verdict

EmailOctopus is best for budget-conscious creators and small businesses looking for simple and affordable email marketing solutions.

Try EmailOctopus Free โ†’
Our verdict

Mailchimp is best for beginners and small businesses.

Try Mailchimp Free โ†’

Which Should You Choose?

Choose EmailOctopus ifโ€ฆ

  • You are primarily focused on beginners and small businesses
  • You value drag-drop editor
  • You prefer freemium pricing
Try EmailOctopus โ†’

Choose Mailchimp ifโ€ฆ

  • You are primarily focused on budget-conscious creators and small businesses
  • You value drag-drop editor
  • You prefer freemium pricing
Try Mailchimp โ†’

Frequently Asked Questions

Is Mailchimp better than EmailOctopus?

It depends on your use case. Mailchimp wins for beginners and small businesses, while EmailOctopus is stronger for budget-conscious creators and small businesses.

Which is cheaper, Mailchimp or EmailOctopus?

EmailOctopus starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from EmailOctopus to Mailchimp?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.